# Fillout's form-to-app model — with a CRM for your results

> Instaform vs Fillout

**URL:** https://www.instaform.co/compare/fillout

Fillout is the most aggressive forms-as-app challenger — Welcome, Form, Ending, Review, Scheduling, Login, Product pages with logic between them. Instaform ships the same typed-page model via Cubbies, then adds native CRM so the responses become deals, contacts, and follow-ups.

## At a glance

- Typed multi-page flows (Welcome, Form, Ending, etc.)
- Native CRM — Fillout leaves you on your own after submission
- Logic between pages like Fillout
- One cohesive product, not form + external CRM

## Feature comparison

| Feature | Instaform | Fillout |
| --- | --- | --- |
| Typed multi-page flows | ✅ | ✅ |
| Logic between pages | ✅ | ✅ |
| Native CRM with deals + contacts | ✅ | ❌ (Requires Airtable/HubSpot sync) |
| Generous free tier | ✅ | ✅ |
| Scheduling page type | ✅ | ✅ |
| Included CRM at base tier | ✅ | ❌ |

## Pricing tiers

### Free

- Instaform: **$0** — 100 responses/mo; Multi-page flows; Native CRM
- Fillout: **$0** — 1,000 responses/mo; All page types; No native CRM

### Pro

- Instaform: **$19/mo** — Everything in free; Custom domain; CRM deals + automation
- Fillout: **$20/mo** — Remove branding; Hidden fields; Integrations

> Prices shown in USD, billed monthly. Verified April 2026 — may have changed.

## Verdict

**Fillout stops at submission. Instaform keeps going.**

Fillout's multi-page typed flows are excellent. But once someone submits, you're back to syncing Airtable, HubSpot, or a spreadsheet to actually work with the data. Instaform routes submissions into a native CRM — the same interface your team already uses for deals, contacts, and follow-ups.

### When to choose Instaform

- You want forms + CRM in one tool
- You're tired of Zapier/Airtable middleware
- You value unified pricing

### When to choose Fillout

- You already have a CRM you love and want forms only
- You need a specific Fillout page type we haven't shipped

## FAQ

### Is Instaform's multi-page model the same as Fillout's page types?

Conceptually yes — we call them Cubbies and support Welcome, Form, Ending, Review, and Scheduling types. Fillout ships slightly more types (Login, Product); our roadmap covers the gaps.

### Can I migrate from Fillout?

Our team will manually rebuild your top five Fillout forms at no cost. Fillout doesn't offer a structured export, so it's a manual process — but we handle it.

### Why would I pick a CRM-bundled tool over Fillout plus Airtable?

You save ~$25/mo on Airtable plus the overhead of syncing. More importantly, your sales team works in one surface instead of toggling between a form tool and a database — most teams find the cognitive saving bigger than the dollar saving.

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Last reviewed: 2026-04-01