# Stan is for course creators. Instaform is for service SMBs.

> Instaform vs Stan Store

**URL:** https://www.instaform.co/compare/stan-store

Stan Store is vertical-focused — coaches and course creators selling digital products. Instaform is horizontal — service SMBs capturing leads, running pipelines, and following up. Different tools for different jobs.

## At a glance

- Lead capture, not just checkout
- CRM with pipelines — Stan has a basic customer list
- $19/mo vs $29/mo for everyday service SMBs
- SEO surface — Stan has none (no blog, no meta tags)

## Feature comparison

| Feature | Instaform | Stan Store |
| --- | --- | --- |
| Inline lead forms | ✅ | ❌ (Modal checkout forms only) |
| CRM with pipelines + deals | ✅ | ❌ (Basic customer list) |
| SEO: blog, meta tags, indexing | ✅ | ❌ (No SEO features) |
| 0% transaction fee on Pro | ✅ | ✅ |
| Funnels / pre-built flows | ✅ | ❌ (Removed for new users Feb 2025) |
| Entry paid tier | $19/mo | $29/mo |

## Pricing tiers

### Pro

- Instaform: **$19/mo** — Custom domain; Full CRM; 0% transaction fee
- Stan Store: **$29/mo** — 0% platform fee; Digital products; No Funnels for new users

> Stan Store killed Funnels for new users in Feb 2025 — weakens the all-in-one pitch. Prices verified April 2026.

## Verdict

**Different verticals, different tools**

If you're a coach or course creator selling digital products with checkout-qualification flows, Stan's vertical focus is genuinely helpful — $29/mo is steep but the product meets you where you live. If you're a service SMB running lead gen, pipelines, and follow-ups, Stan's surface is a mismatch and Instaform is the $19/mo alternative.

### When to choose Instaform

- You're a service SMB, not a course creator
- You need lead capture before checkout
- You need SEO (blog, meta tags, indexing)

### When to choose Stan Store

- You're selling digital products or courses
- Checkout-qualification is your main flow
- You grew up in Stan already

## FAQ

### Can I sell digital products on Instaform like Stan?

Yes — Instaform supports digital-product sales with 0% platform fee on Pro. If that is your primary use case, Stan is purpose-built for it; Instaform is for teams where digital sales are one of several flows.

### Why does Instaform have SEO and Stan does not?

Stan pages are optimized for conversion, not search — no blog, no meta tags, no server-side indexing. Instaform treats every public page as indexable so leads find you through search, not just paid traffic.

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Last reviewed: 2026-04-01