# Storemapper lists your locations. Instaform also lets each one take orders and bookings through your own forms.

> Instaform vs Storemapper

**URL:** https://www.instaform.co/compare/storemapper

Storemapper is a dedicated store locator with products per store, a Google Business Profile import and an API. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.

## At a glance

- Storemapper can link products to each store, sync them from Shopify, and import locations from Google Business Profile.
- Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
- Each Storemapper store can show a website link, custom fields and product buttons. On Instaform, each location also gets buttons that open your own forms: Order, Book, Get a quote or Contact.
- Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.

## Feature comparison

| Feature | Instaform | Storemapper |
| --- | --- | --- |
| Search by address, near me, radius | ✅ | ✅ (Google autocomplete, current location, and a radius selector up to 250 miles or km) |
| Opening hours and Open now | ✅ | Partly (Hours on Premium and Corporate. Open now label: not published) |
| Filters | ✅ | ✅ (3 filter categories, as many tags as you need) |
| Directions | ✅ | ✅ (Directions from the visitor's current location) |
| Its own shareable page for the map | ✅ | Not published |
| Several action buttons per location | ✅ | Partly (A website link, up to 3 custom fields that accept HTML, and product buttons, all linking out) |
| Buttons open your own built-in forms (order, book, quote, contact) | ✅ | Partly (One leads form, on Corporate, shown only when a search finds no location) |
| A different form per location | ✅ | ❌ (One leads form for the whole account) |
| Responses saved with the location in a built-in inbox | ✅ | Partly (A Leads list in the dashboard for that one form) |
| A page per location | A button can open any Instaform link page you choose; none is generated | Not published (Its homepage mentions flexible location pages without describing a page per location) |
| Map provider | Your own Google or Mapbox account | Your own Google or Mapbox key (Its Shopify listing says no key is needed during the trial) |
| Remove the vendor's branding | From Starter | Premium and Corporate |
| Price of the first paid plan | $19/mo (Starter) | $24.99/mo (Micro) ($249/yr billed yearly) |
| Locations on the first paid plan | 100 | 100 |

## Pricing tiers

### Free

- Instaform: **$0/mo** — Free plan; Maps not included
- Storemapper: **$0/mo** — Only on its Shopify app; 1 location

### Micro

- Instaform: **$19/mo** — Starter plan; 100 locations; No Instaform logo on your map
- Storemapper: **$24.99/mo** — $249/yr billed yearly; 100 locations; Removing Storemapper branding: from Premium

### Pro

- Instaform: **$29/mo** — Pro plan; 1,000 locations; No Instaform logo on your map; Your team edits the same locations
- Storemapper: **$49.99/mo or $39.99/mo** — Its pricing card and Shopify listing: $49.99/mo or $499/yr; Its comparison table and help center: $39.99/mo or $399/yr; 1,000 locations

### Premium

- Instaform: **$29/mo** — Pro plan; 1,000 locations; No Instaform logo on your map; Your team edits the same locations
- Storemapper: **$69.99/mo** — $699/yr billed yearly; 10,000 locations; Up to 5 users; No Storemapper branding

### Corporate

- Instaform: **$29/mo** — Pro plan; 1,000 locations; No Instaform logo on your map; Your team edits the same locations
- Storemapper: **$199.99/mo or $199/mo** — Monthly card: $199.99/mo. Yearly view and comparison table: $199/mo; Yearly: $1,999/yr on its pricing page, $1,990/yr in its help center; Unlimited locations; Up to 10 users on its pricing page; as many as you need in its help center; No Storemapper branding; Leads form

> Prices in US dollars as published on November 9, 2026. Where Storemapper's own pages show two prices for one plan, both are listed.

## Verdict

**Storemapper for products and integrations. Instaform for your own forms on every location.**

Storemapper is a dedicated store locator: products per store with Shopify sync, a Google Business Profile import, Google Drive sync, a Facebook page tab, an API, and plans up to unlimited locations. If your map mainly shows where to find you or your products, it covers that well. If you want visitors to act on a location, Instaform lets every location offer several of your own forms, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.

### When to choose Instaform

- Each location should offer your own forms, like Order, Book a table or Get a quote
- Some branches need a different form, for example their own menu
- You want orders and bookings in one inbox that shows which location each one came from
- You want enquiries from a contact form to add the customer to your customer list

### When to choose Storemapper

- You sell products in stores and want to show them per store, synced from Shopify
- Your locations live in Google Business Profile or a Google Drive sheet and should sync from there
- You want the locator as a tab on your Facebook page
- You need an API to manage locations from your own systems
- You want search analytics with a heat map (Premium and Corporate, or as an add-on)

## FAQ

### Can I move my locations from Storemapper?

Yes. Copy the rows from a spreadsheet of your locations and paste them into Instaform as a list. Each row becomes a location.

### Do I need my own map key?

For the map, yes. It runs on your own Google or Mapbox account, so you keep control of the cost. Your locations work as a list right away, and you connect Google or Mapbox when you are ready for the map. Storemapper also runs on your own Google or Mapbox key; its Shopify listing says no key is needed during its trial.

### Can a visitor order or book at one specific location?

On Instaform, yes. Every location gets its own buttons, like Order, Book, Get a quote or Contact, and each one opens one of your forms. Orders and bookings arrive like any other response to that form, and your inbox and email alert show which location it came from. On Storemapper, the buttons on a location link out to a website or a product page you choose.

### Does Instaform make a page for each location?

No page is generated per location. A location button can open any Instaform link page you choose. Storemapper mentions flexible location pages on its homepage, but its help center does not describe a page per location.

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Last reviewed: 2026-11-09