# Tally builds beautiful forms. Instaform turns those forms into customers.

> Instaform vs Tally

**URL:** https://www.instaform.co/compare/tally

Tally is a great free form builder. Instaform is what you need when a form submission needs to become a contact, a deal, a ticket, or a support conversation. Forms are included. The rest is the point.

## At a glance

- Tally gives you forms. Instaform gives you forms plus the workflow after them.
- Built-in CRM pipeline, survey analytics, and support queues — no bolt-on needed
- Link-in-bio surface (LinkPage) included on every plan, even Free
- Starter at $19/mo replaces a $60 stack of form + CRM + bio tools

## Feature comparison

| Feature | Instaform | Tally |
| --- | --- | --- |
| Unlimited forms on free plan | ❌ (2 on Free, unlimited on $19 Starter) | ✅ |
| Unlimited submissions on free plan | ❌ (100/mo on Free, 5,000/mo on Starter, unlimited on Pro) | ✅ |
| All field types on free | ❌ (11 basic on Free, all 26 on Starter) | ✅ |
| Conditional logic on free | ❌ (Starter $19) | ✅ |
| Stripe payments on free | ❌ (Starter $19) | ✅ |
| File uploads on free | ✅ (2 MB on Free, 10 MB on Starter) | ✅ (10 MB) |
| Built-in CRM pipeline | ✅ | ❌ |
| Submission Cubbies (CRM, Survey, Support, LinkPage) | ✅ | ❌ |
| Link-in-bio surface (LinkPage) | ✅ (1 on Free, 3 on Starter, unlimited on Pro) | ❌ |
| Branded Pages (proposals, lookbooks) | ✅ | ❌ |
| Lead scoring and auto-tasks | ✅ (Pro) | ❌ |
| Custom domain | $19/mo | $29/mo |
| Remove branding | $19/mo | $29/mo |
| Team collaboration | Pro: add seats per-user | Unlimited on $29 |
| Based in | EU (Croatia) | EU (Belgium) |

## Pricing tiers

### Free

- Instaform: **$0/mo** — 2 forms; 100 submissions/mo; 1 LinkPage; 11 basic field types; LinkPage Cubby only
- Tally: **$0/mo** — Unlimited forms; Unlimited submissions; Tally branding on forms; No CRM

### Starter

- Instaform: **$19/mo** — Unlimited forms; 5,000 submissions/mo (≈ 160 leads/day); All 26 field types; All 4 Cubbies + native CRM; Custom domain + remove branding; Conditional logic + Stripe; 10 MB file uploads
- Tally: **$29/mo** — Remove branding; Custom domain; Close on submit; Still no CRM

### Pro

- Instaform: **$29/mo** — Unlimited submissions; Team collaboration (per-seat add-on); 3 custom domains; Unlimited file size; API + Zapier + webhooks; CRM automations + lead scoring
- Tally: **$89/mo** — Business controls; SSO; Advanced team features; Still no CRM

> Prices shown in USD, billed monthly. Pro includes team collaboration; additional seats priced per user. Verified April 2026 — may have changed.

## Verdict

**Tally is great for a form. Instaform is great for a business.**

If forms are where your work ends — store submissions, read them in a table, move on — Tally is excellent and has the most generous free tier in the category. Instaform's Free plan is a trial, not a full product: you get 2 forms, 100 submissions, and the 11 basic fields to feel the Cubby mechanic. If forms are where your work starts — follow up, route, score, close — Starter at $19 is the shorter path. You're not replacing Tally Free; you're replacing Tally plus the CRM you were about to bolt on.

### When to choose Instaform

- Form submissions are the start of a workflow (sales, support, survey, lead routing)
- You need a CRM, pipeline, or ticket board without bolting one on
- You want a link-in-bio surface alongside your forms
- You plan to grow past a handful of forms and spreadsheets

### When to choose Tally

- You need a beautifully-designed form and nothing beyond reading submissions
- You already have a CRM and just need a form tool
- Unlimited free submissions is the single most important thing for you
- You don't want to outgrow a free tier

## FAQ

### Is Instaform really cheaper if Tally is free?

If forms are all you need, no — Tally is cheaper. But most small businesses end up bolting a CRM onto Tally (HubSpot Free, Pipedrive, Notion). The moment that happens, Instaform at $19 is cheaper than Tally Free plus any CRM.

### Can I migrate my Tally forms to Instaform?

Yes. Export your Tally submissions and send us your top forms — our team rebuilds the top five for free when you switch. Tally doesn't expose a direct structure export, so it's manual, but we handle it.

### Why does Instaform charge for conditional logic when Tally doesn't?

Because Instaform's job isn't ending at the submit button. Conditional logic is how you route different submissions to different Cubbies or different pipeline stages. That routing is work Tally doesn't do, and it's where paid Instaform starts earning the $19.

### Which is better for Instagram businesses?

Instaform. Tally doesn't have a link-in-bio surface. Instaform's LinkPage gives you a Linktree-style front door plus inline forms that feed straight into your CRM — and it's included on Free.

### What does the Free plan actually do?

Free lets you build 2 forms, collect 100 submissions a month, publish 1 LinkPage, and see your submissions in a table. It uses the 11 basic field types (text, email, phone, dropdown, etc.). It's a trial to feel the product. When you want to remove the Instaform branding, use your own domain, unlock advanced fields, or use the CRM/Survey/Support Cubbies, you upgrade to Starter at $19/mo.

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Last reviewed: 2026-04-19