Tally builds beautiful forms. Instaform turns those forms into customers.
Tally is a great free form builder. Instaform is what you need when a form submission needs to become a contact, a deal, a ticket, or a support conversation. Forms are included. The rest is the point.
At a glance
- Tally gives you forms. Instaform gives you forms plus the workflow after them.
- Built-in CRM pipeline, survey analytics, and support queues — no bolt-on needed
- Link-in-bio surface (LinkPage) included on every plan, even Free
- Starter at $19/mo replaces a $60 stack of form + CRM + bio tools
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Feature-by-feature
| Feature | Instaform | Tally |
|---|---|---|
| Unlimited forms on free plan | ✗ 2 on Free, unlimited on $19 Starter | ✓ |
| Unlimited submissions on free plan | ✗ 100/mo on Free, 5,000/mo on Starter, unlimited on Pro | ✓ |
| All field types on free | ✗ 11 basic on Free, all 26 on Starter | ✓ |
| Conditional logic on free | ✗ Starter $19 | ✓ |
| Stripe payments on free | ✗ Starter $19 | ✓ |
| File uploads on free | ✓ 2 MB on Free, 10 MB on Starter | ✓ 10 MB |
| Built-in CRM pipeline | ✓ | ✗ |
| Submission Cubbies (CRM, Survey, Support, LinkPage) | ✓ | ✗ |
| Link-in-bio surface (LinkPage) | ✓ 1 on Free, 3 on Starter, unlimited on Pro | ✗ |
| Branded Pages (proposals, lookbooks) | ✓ | ✗ |
| Lead scoring and auto-tasks | ✓ Pro | ✗ |
| Custom domain | $19/mo | $29/mo |
| Remove branding | $19/mo | $29/mo |
| Team collaboration | Pro: add seats per-user | Unlimited on $29 |
| Based in | EU (Croatia) | EU (Belgium) |
Pricing side-by-side
Reviewed April 2026
Free · Instaform
$0/mo
- 2 forms
- 100 submissions/mo
- 1 LinkPage
- 11 basic field types
- LinkPage Cubby only
Free · Tally
$0/mo
- Unlimited forms
- Unlimited submissions
- Tally branding on forms
- No CRM
Starter · Instaform
$19/mo
- Unlimited forms
- 5,000 submissions/mo (≈ 160 leads/day)
- All 26 field types
- All 4 Cubbies + native CRM
- Custom domain + remove branding
- Conditional logic + Stripe
- 10 MB file uploads
Starter · Tally
$29/mo
- Remove branding
- Custom domain
- Close on submit
- Still no CRM
Pro · Instaform
$29/mo
- Unlimited submissions
- Team collaboration (per-seat add-on)
- 3 custom domains
- Unlimited file size
- API + Zapier + webhooks
- CRM automations + lead scoring
Pro · Tally
$89/mo
- Business controls
- SSO
- Advanced team features
- Still no CRM
Prices shown in USD, billed monthly. Pro includes team collaboration; additional seats priced per user. Verified April 2026 — may have changed.
Which should you choose?
Tally is great for a form. Instaform is great for a business.
If forms are where your work ends — store submissions, read them in a table, move on — Tally is excellent and has the most generous free tier in the category. Instaform's Free plan is a trial, not a full product: you get 2 forms, 100 submissions, and the 11 basic fields to feel the Cubby mechanic. If forms are where your work starts — follow up, route, score, close — Starter at $19 is the shorter path. You're not replacing Tally Free; you're replacing Tally plus the CRM you were about to bolt on.
Choose Instaform if:
- · Form submissions are the start of a workflow (sales, support, survey, lead routing)
- · You need a CRM, pipeline, or ticket board without bolting one on
- · You want a link-in-bio surface alongside your forms
- · You plan to grow past a handful of forms and spreadsheets
Choose Tally if:
- · You need a beautifully-designed form and nothing beyond reading submissions
- · You already have a CRM and just need a form tool
- · Unlimited free submissions is the single most important thing for you
- · You don't want to outgrow a free tier
Frequently asked questions
Tally is a trademark of its respective owner. Instaform is not affiliated with Tally.
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