Free Therapist & Counselor Link in Bio Template

Who this template is for

Licensed therapists (LCSW, LMFT, LPC, PhD, PsyD), psychologists, group practices, and telehealth-only counselors use this template as the page they share from their Psychology Today profile, Instagram bio, Google Business Profile, and Headway / Alma / Grow Therapy listings. It puts your approach and modalities (CBT, DBT, EMDR, IFS, somatic, ACT) above the fold, clarifies fees and insurance up front (the question that drives 80% of consultation no-shows), and offers a single Free Consultation form for the 15-minute "are we a good fit?" call that's standard practice in therapy. The page is designed for the moment someone finally decides to reach out — they should feel met, not processed. Three theme variants — Calm, Warm, Professional — match the safe, non-clinical aesthetic the audience needs. Like the medical-practice template, this captures contact and scheduling data only; protected health information stays in your EHR (SimplePractice, TherapyNotes), where it belongs.

How a consultation request becomes a client

Each Free Consultation request creates a Contact in your CRM Cubby tagged with the presenting concern (general), insurance status, and preferred modality if they specified one. Move prospective clients through a pipeline: Consultation Requested → Consultation Held → Good Fit (or Not the Right Fit + referral out) → First Session Scheduled → Active Client → Treatment Complete. Treatment Complete is not churn in therapy — it's the outcome you're working toward, and the same Contact can return six months or six years later when something new comes up. For prospective clients you can't see (wrong state, wait-list full, scope mismatch), tag them with a referral-out note so you have a record of who you referred where, in case they ask later or someone else asks for the same referral. Pair the link page with a custom domain (yourname.com or therapy.yourname.com) so the URL on Psychology Today, your business cards, and your email signature matches your name — and feels less like a marketplace and more like your practice.

Therapists using this template

• Solo therapists in private practice

  Most therapists are solo — the page is the practice's full website. Approach + modalities + fees + free consultation, all on one page that feels less clinical than a marketplace profile.

• Group practices (3-15 clinicians)

  Practitioner bios with each one's modalities and specialty populations; the consultation form routes to the right clinician based on what the client describes.

• Specialized practices (trauma, couples, child/adolescent)

  Specialty-first positioning — the page tells the prospective client this is where their specific concern is the focus, not a side practice. Trauma-informed framing, attachment-focused for couples, play-therapy training for child clinicians.

• Telehealth-only practices

  States licensed in is the gating field — clients in non-licensed states see a polite "I can't see you yet, but here are colleagues who can" referral block. Telehealth-only practices often scale to 4-6 states; the page captures interest from the others for future licensure decisions.

• Cash-pay and out-of-network practices

  Fees on the page (uncomfortable but right) — the alternative is clients dropping after the consultation when they hear the rate. Add superbill availability and a sliding-scale note if you offer one.

• Identity-affirming therapists (LGBTQ+, BIPOC, neurodivergent-affirming, faith-based)

  Identity-affirming positioning belongs above the fold for these practices — the prospective client is searching specifically because identity match matters, and the page should make that match unmistakable from the first scroll.

Customization notes

Most therapists add a modalities block (CBT, DBT, EMDR, IFS, somatic, ACT, mindfulness-based — whatever you actually do), a specialty-populations block (couples, families, adolescents, trauma survivors, LGBTQ+ clients, neurodivergent clients, BIPOC, faith-based — be specific about who you work best with), a fees block with the consultation, individual, and couples rates listed (transparent fees reduce no-shows), and a states-licensed-in block for telehealth multi-state practices. For wait-listed practices, add a wait-list signup block separate from the consultation form. For consultation booking, embed Calendly or Cal.com (the consult is non-PHI scheduling, fine to handle outside the EHR); the actual first session books in SimplePractice / TherapyNotes / your EHR.

Frequently asked questions