Bullseye pairs a locator with a lead manager for dealer networks. Instaform lets each location offer several forms, like Order and Book a table.
Bullseye Locations is a dealer and store locator with unlimited locations on every plan, a lead manager that sends each lead to the right dealer, and local pages. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.
At a glance
- Bullseye lists unlimited locations on every plan, sends each Contact Location lead straight to that location, and can route leads from a stand-alone form by distance, responsiveness or dealer tier.
- Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
- Each Bullseye result can link to directions, a website, a Contact Location form and a local page. On Instaform, each location gets several buttons that open your own forms: Order, Book, Get a quote or Contact.
- Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.
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Feature-by-feature
| Feature | Instaform | Bullseye Locations |
|---|---|---|
| Search by address, near me, radius | ✓ | ✓ Google autocomplete, location detection by IP address, radius options and search by location name |
| Opening hours and Open now | ✓ | ✓ Regular and holiday hours, with an open, closed, opening soon or closing soon label. Open now filter: not published |
| Filters | ✓ | ✓ Categories as checkboxes or a drop-down: 2 category filters on Search, unlimited categories from Find |
| Directions | ✓ | ✓ A Directions link on each result |
| Its own shareable page for the map | ✓ | ✓ A locator page hosted by Bullseye that you can link to, with your own header and footer; your own domain from Find |
| Several action buttons per location | ✓ | Partly Directions, URL, Contact Location and local page links on each result; custom buttons: not published |
| Buttons open your own built-in forms (order, book, quote, contact) | ✓ | Partly A form builder, with one form chosen per locator and opened from Contact Location. Its pricing page puts Lead Management in Connect; its help center calls Lead Manager an add-on to Find |
| A different form per location | ✓ | ✗ One form chosen per locator; no form per location is described |
| Responses saved with the location in a built-in inbox | ✓ | ✓ Manage Leads, with routing rules, an email to each location and follow-up notes |
| A page per location | A button can open any Instaform link page you choose; none is generated | ✓ Local Pages with a lead form, reviews, events and promotions. Its pricing page lists them in Connect; its help center also offers them as an add-on to Find |
| Map provider | Your own Google or Mapbox account | Google Maps or Mapbox, through Bullseye or on your own key Through Bullseye, maps are priced in tiers by monthly searches; on your own key or token, Bullseye adds no map charge |
| Remove the vendor's branding | From Starter | Connect, or a Find add-on Its pricing page lists White Label in Connect; its help center calls custom branding an add-on to Find |
| Price of the first paid plan | $19/mo (Starter) | $89/mo (Search) Yearly billing is discounted; the yearly price is not published |
| Locations on the first paid plan | 100 | Unlimited |
Pricing side-by-side
Reviewed November 2026
Instaform
$19/mo
- Starter plan
- 100 locations
- No Instaform logo on your map
Bullseye Locations
$89/mo
- Unlimited locations
- 2 locators and 2 category filters
- Up to 10,000 searches a month included
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Bullseye Locations
$225/mo
- Unlimited locators and categories
- Territory search and API access
- Lead Manager, Local Pages and custom branding as add-ons in its help center
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Bullseye Locations
Not published
- Lead Management, Local Pages and City Pages
- White Label and CRM integration
- Expert onboarding
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Bullseye Locations
Not published
- Everything in Connect
- Ongoing SEO optimization, account groups and custom development
Prices in US dollars as published on November 9, 2026. Yearly billing is discounted, but the yearly price is not published. Every plan includes up to 10,000 searches a month; more searches, and a Google Maps or Mapbox map bought through Bullseye, cost extra. Where its pricing page and help center differ, both are shown.
Which should you choose?
Bullseye for leads across a dealer network. Instaform for several of your own forms on every location.
Bullseye Locations is a dealer and store locator with unlimited locations on every plan. Its Lead Manager adds a Contact Location form to each result and emails the lead straight to that location, and a stand-alone form can route leads to dealers by distance, fewest leads, responsiveness or dealer tier; dealers follow up in Manage Leads. Local Pages and City Pages give each location and city a page for search engines. If you run a dealer network and every enquiry has to reach the right dealer, it covers that well. If you want visitors to order, book or ask for a quote at one location through different forms, Instaform lets every location offer several of your own forms, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.
Choose Instaform if:
- · Each location should offer your own forms, like Order, Book a table or Get a quote
- · Some branches need a different form, for example their own menu
- · You want orders and bookings in one inbox that shows which location each one came from
- · You want enquiries from a contact form to add the customer to your customer list
Choose Bullseye Locations if:
- · You run a dealer network and want leads routed by distance, fewest leads, responsiveness or dealer tier
- · Your dealers should log in and record how they followed up each lead
- · You want Local Pages and City Pages for search engines (Connect)
- · You want locations and leads synced with HubSpot, on any paid plan
- · You need unlimited locations from $89/mo
Frequently asked questions
Bullseye Locations is a trademark of its respective owner. Instaform is not affiliated with Bullseye Locations.
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