Maps by Instaform

A store locator where every location can take orders and bookings.

Show all your locations on one map with opening hours and directions. Then give each one its own buttons: Order, Book, Get a quote, or your Instaform page. Orders and bookings arrive like any other response to your forms, marked with the location.

Join the waitlistSee how the buttons work

Included from Starter. Runs on your own Google or Mapbox account.

An illustration of a location list on a map: three restaurant branches, each open, each with its own Order and Book a table buttons.

Live in three steps.

Start with one address. Add the rest whenever you like.

  1. Add your locations

    Type an address, or paste a list from a spreadsheet.

  2. Connect your map

    Link your Google or Mapbox account, or do it later. Your locations show as a list until you do.

  3. Share it

    Publish, then copy your map's link or a short piece of code for your website.

Location actions

Every location gets its own buttons.

Choose what people can do at each location. Each button opens one of your Instaform forms, your Instaform page, or any link you choose.

Orders and bookings arrive like any other response to that form, marked with the location, so you know which branch to send them to.

How location actions work

Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.

Compared on Nov 9, 2026See the comparison

  • Order
  • Book
  • Get a quote
  • Contact
  • Your page
  • Call, email, directions

What your map does.

  • Find the nearest

    Search by city or postcode, or use my location. The closest location comes first.

    Appears asOn your map

  • Open now

    Opening hours and holidays on every location, with Open now and Closes soon worked out for you.

    Appears asOn your map

  • Simple filters

    Filter buttons, like Open now or your own Parking, narrow the list in one tap.

    Appears asOn your map

  • Directions in one tap

    Opens Google Maps or Apple Maps with the route ready.

    Appears asOn your map

  • Its own page

    Your map gets a page with its own link to share anywhere.

    Appears asIts own page

  • On your website

    Paste a short piece of code and the map appears on any site.

    Appears asInside your site

  • Your look

    Your colors, your pins and a photo for each location.

    Appears asOn your map

  • Three languages

    Visitors see the map in English, Spanish or Portuguese.

    Appears asOn your map

  • No Instaform logo

    Your map carries your brand, not ours.

    Appears asOn your map

Buttons that fit your business.

A few ideas to start from. You name every button yourself.

Why not just embed Google Maps?

For one location, you might not need us. Here is what each free option does, and where it stops.

One location and no search needed? A Google Maps embed is free and enough.

Other ways to show your locations, what each costs, what you set up and what it cannot do
OptionDetails
A Google Maps embed
What it costs
No charge. The developer version needs a map key and a Google Cloud billing account.
What you set up
Copy the code from Google Maps and paste it into your site.
What it cannot do
A place map shows one pin. It cannot show a list of your own locations, and has no search of them, no filters and no forms.
Google My Maps
What it costs
No price published.
What you set up
Create a map, add or import your places, make it public, then embed it.
What it cannot do
Up to 2,000 places per layer and 10 layers. No near me search, no Open now, no forms or orders.
Google Business Profile on its own
What it costs
No charge.
What you set up
Claim and verify each location. Bulk verification starts at 10 profiles.
What it cannot do
It lives on Google, not on your site. One profile per location, and its order and booking buttons are links to partners or your own site.
A website builder map block
What it costs
Included in your builder plan.
What you set up
Add a map element or block to your page.
What it cannot do
Squarespace shows one pin per block. Wix has no store locator or postcode search. Neither has forms per location.
Linktree with its Maps link
What it costs
No charge: the Maps link app is on every Linktree plan.
What you set up
Add the Maps link app with a Google Maps link.
What it cannot do
One Google Map on your Linktree and one contact form for the whole profile. Search and filters are not published.
A free WordPress plugin
What it costs
The plugin costs nothing. Paid add-ons from $19, paid once.
What you set up
A WordPress site you host and update, the plugin, and if you want Google maps, keys and billing.
What it cannot do
No built-in forms or orders. Importing a spreadsheet is a paid add-on.
Instaform Maps
What it costs
Included from Starter, plus your own map account's usage
What you set up
Add your locations and connect your map
What it cannot do
Location actions, a share page and your inbox are included

Sources, checked on Sep 24, 2026

How Instaform compares to other store locators.

  • Bullseye Locations

    You run a dealer network and want leads routed by distance, fewest leads, responsiveness or dealer tier

    Compare

  • Elfsight Store Locator

    You want to start on a free plan, with no card and no time limit

    Compare

  • Mapular

    You sell on Shopify and want the locator inside your Shopify theme

    Compare

  • MetaLocator

    Each lead should be emailed straight to the location it is for, and kept in a Leads list

    Compare

  • Stockist

    You want an entry plan at $10/mo, or $8/mo billed yearly

    Compare

  • Storemapper

    You sell products in stores and want to show them per store, synced from Shopify

    Compare

  • Storepoint

    Your locations should link to a booking tool you already use, like Calendly or Acuity, with several buttons per location

    Compare

  • StoreRocket

    You want a crawlable page for every location, generated from your locator

    Compare

  • Woosmap

    You want to start on a free tier of 10,000 API requests a month

    Compare

  • WP Store Locator

    Your site runs on WordPress and you want a free locator with no published location limit

    Compare
Storemapper alternatives

Maps is included from Starter. The number of locations depends on your plan.

Pricing

Simple, transparent pricing

Choose the plan that fits your needs. No hidden fees.

First 500 signups become Founding Members

Claim $50 credit, a permanent badge, and priority onboarding.

  • $50 credit
  • Permanent badge
  • Priority onboarding
30-day money-back guarantee

Free

$0/month
  • 2 Forms
  • 100 Submissions/month
  • 1 LinkPage
  • 11 basic field types
  • LinkPage Cubby (CRM, Survey, Support Cubbies on Starter)
  • Default submission table view
  • File uploads up to 2 MB
  • Email notifications
  • Mobile responsive
  • SSL encryption
  • Instaform branding footer
  • bio.instaform.co subdomain

Starter

$15.20/month

Billed annually ($182.40/year)

  • Unlimited Forms
  • 5,000 Submissions/month, about 160 leads every day
  • 3 LinkPages
  • 1 user (solo, add team on Pro)
  • All 26 field types
  • All 4 Cubby workspaces (LinkPage, CRM, Survey, Support)
  • Conditional logic
  • Stripe payments (2% platform fee on payments)
  • File uploads up to 10 MB
  • Custom domainComing soon
  • Remove Instaform branding
  • Analytics dashboard
  • Maps: 1 live map with up to 100 locations
Most Popular

Pro

$23.20/month

Billed annually ($278.40/year)

  • Everything in Starter
  • 0% platform fee on payments
  • Unlimited submissions
  • Unlimited LinkPages
  • Team collaboration (add seats per-user)
  • Unlimited custom domainsComing soon
  • File uploads up to 25 MB
  • API access + webhooks
  • Zapier integrationComing soon
  • CRM automation rules
  • Lead scoring
  • Advanced analytics
  • Priority support + SLA
  • Maps: 10 live maps with up to 1,000 locations

Instaform at $19/mo replaces Linktree Pro ($15) + Typeform Basic ($39) + HubSpot Starter ($20) = $74/mo worth of tools.

Why Pro?

Pro is for when Instaform becomes the only tool you need. Invite your team, connect your automations, wire up your existing stack, and scale without ceilings. $29/mo.

Founding Members get $50 credit + a permanent badge.
Priority onboarding · direct team Slack · referral rewards (every friend = +10 spots)

Why not just use a free form builder?

Tally, Google Forms, and the free tier of every other form builder do one thing: they store submissions. That's fine if a submission is where your work ends.

For most small businesses, a submission is where work starts. Someone fills your form, and now you need to follow up, move them through a pipeline, route them to the right person, remember the context, and close the loop. That's what Cubbies do. And that's why Instaform charges for them.

The short version: Tally is free because forms are cheap to store. Instaform charges $19 because turning a submission into a closed deal is the part that was broken.

Agency or Enterprise

Running an agency or a larger team? Get dedicated onboarding, custom integrations on our API and webhooks, SLAs, and volume pricing.

All plans include SSL encryption, GDPR compliance, and 24/7 monitoring.

Questions

Do I need a Google Maps account?

You connect your own Google or Mapbox account, and we guide you through it step by step. Until then, your locations show as a list, so you can start today.

What does the map cost to run?

Google and Mapbox each give a free monthly allowance. Our setup guide compares them and shows how each one charges.

Can each location have its own order form?

Yes. Point any location's Order button at a different form, for example a menu per branch.

Where do orders and bookings go?

To the same place as every other response to that form: your Instaform inbox and your email alert. Contact forms also add the customer to your customer list. Each response shows which location it came from.

Can I put the map on my website?

Yes. Paste a short piece of code into any site that lets you add code, or share your map's own link.

How many locations can I add?

It depends on your plan. See pricing for the current numbers.

Do visitors need an app?

No. The map works in any browser, on phones first.

Can I change the buttons later?

Any time. Your map usually shows the change within a minute or two.

Put your locations on the map.

Join the waitlist