Instaform vs Google My Maps

Google My Maps pins up to 2,000 places per layer on a map you can embed. Here is what it leaves out.

My Maps turns a spreadsheet or a Google Sheet into a map with up to 10 layers that you can share, embed on your site and build together with others. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.

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At a glance

Up to 10 layers and 10,000 places a map.
It can import a spreadsheet or a Google Sheet of up to 2,000 rows.
The map must be public to embed on your site.
The My Maps pages we checked describe no opening hours, near-me search or forms.

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Feature-by-feature

Feature	Instaform	Google My Maps
Search by address, near me, radius	✓	Partly The My Maps viewer can search the map contents; whether an embedded map keeps that search is not published. Near me and radius: not published
Opening hours and Open now	✓	Not published
Filters	✓	Partly Visitors can show or hide layers
Directions	✓	Not published
Its own shareable page for the map	✓	✓ A My Maps link that you share, or make public so anyone can find the map
Several action buttons per location	✓	✗ A visitor can search the map, show or hide layers, and share, export or print the map; no buttons on a place are described
Buttons open your own built-in forms (order, book, quote, contact)	✓	✗ No built-in form is described
A different form per location	✓	✗ No built-in form is described
Responses saved with the location in a built-in inbox	✓	✗ No built-in form is described, so no responses are stored
A page per location	A button can open any Instaform link page you choose; none is generated	✗ No page per place is described; the map as a whole has one link
Map provider	Your own Google or Mapbox account	Google Maps Its embed steps mention no API key: you make the map public, then follow the on-screen instructions
Remove the vendor's branding	From Starter	Not published
Price of the first paid plan	$19/mo (Starter)	Not published No price on its product page or help pages
Locations on the first paid plan	100	Up to 2,000 per layer, 10,000 per map

Pricing side-by-side

Reviewed November 2026

My Maps

Instaform

$19/mo

Starter plan
100 locations
No Instaform logo on your map
Plus your own map account's usage

Google My Maps

Not published

No price on its product page or help pages
Up to 10 layers, 2,000 places per layer and 10,000 per map
Imports of up to 2,000 rows a file
The map must be public to embed

Prices in US dollars as published on November 9, 2026. The My Maps product page and help pages show no price. On Instaform, the map runs on your own Google or Mapbox account, and the provider prices that usage on your own account.

Which should you choose?

It depends on your needs

Google My Maps for a map of places people look at. Instaform for locations people search, with buttons to act on each one.

Google My Maps makes custom maps with up to 10 layers and 10,000 places, from places you add or from a spreadsheet or Google Sheet you import, and you can build a map together with others, share its link, or embed it once it is public. In the My Maps viewer, people can search the map contents and show or hide layers. If people only need to see where your places are, it covers that. If you want visitors to act on a location, Instaform lets people search your locations by city or postcode, or near them, shows opening hours with Open now, and lets every location offer several of your own forms, like Order and Book a table. Orders and bookings arrive in your inbox with the location they came from.

Choose Instaform if:

· You want people to search your locations by city or postcode, or near them
· Each location should show its opening hours, with Open now worked out for the visitor's time
· Each location should offer your own forms, like Order, Book a table or Get a quote
· You want orders and bookings in one inbox that shows which location each one came from

Choose Google My Maps if:

· You want a map of places for a trip, an event or a one-off list
· You already keep the places in a Google Sheet
· No visitor needs to act on a location
· You want to build the map together with others, like a Google Doc

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Frequently asked questions

Yes. My Maps can export each layer as a spreadsheet file, and if you already keep the places in a Google Sheet, you can use that. Copy the rows from the spreadsheet and paste them into Instaform as a list. Each row becomes a location.

For a map people look at, often yes. My Maps holds up to 10 layers and 10,000 places a map, can import a spreadsheet or a Google Sheet of up to 2,000 rows, and embeds on your site once the map is public. In the My Maps viewer, people can search the map contents and show or hide layers. The My Maps pages we checked describe no opening hours, near-me search or forms, and show no price.

People search your locations by city or postcode, or tap to use their location, and see the nearest first. Every location has its opening hours, with Open now and Closes soon worked out for the visitor's time, and its own buttons, like Order, Book, Get a quote or Contact, each opening one of your forms. Orders and bookings arrive like any other response to that form, and your inbox and email alert show which location it came from.

For the map, yes. It runs on your own Google or Mapbox account, so you keep control of the cost. Your locations work as a list right away, and you connect Google or Mapbox when you are ready for the map. The My Maps embed steps mention no API key.

All comparisons

Google My Maps is a trademark of its respective owner. Instaform is not affiliated with Google My Maps.

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