Mapular is a Shopify store locator launched in 2025. Instaform lets the buttons on every location open your own forms.
Mapular is a store locator app for Shopify with a free plan, OpenStreetMap with no API key, a filter for stores open now and a filter by product availability. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.
At a glance
- Mapular has a free plan for up to 5 locations and runs on OpenStreetMap with no API key. Shoppers can filter stores by opening hours or services, and by product availability from Starter.
- Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
- Mapular store cards show the address, phone number, opening hours and photos, and its current pages describe no buttons or forms per location. On Instaform, each location gets buttons that open your own forms: Order, Book, Get a quote or Contact.
- Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.
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Feature-by-feature
| Feature | Instaform | Mapular |
|---|---|---|
| Search by address, near me, radius | ✓ | ✓ Location and store name search with autocomplete, browser geolocation that sorts the nearest first, and a distance filter |
| Opening hours and Open now | ✓ | ✓ Business hours, and a filter for stores open at the shopper's current time |
| Filters | ✓ | ✓ Filters for hours, services, tags, categories and custom fields; product availability from Starter |
| Directions | ✓ | ✓ Directions and nearby store search on every plan |
| Its own shareable page for the map | ✓ | Not published Its own site says the locator embeds directly into your Shopify theme |
| Several action buttons per location | ✓ | Not published Its store cards show the address, phone number, opening hours and photos |
| Buttons open your own built-in forms (order, book, quote, contact) | ✓ | Not published |
| A different form per location | ✓ | ✗ Its current pages describe no buttons or forms per location; a roadmap post mentions call-to-action buttons on future store pages |
| Responses saved with the location in a built-in inbox | ✓ | Not published |
| A page per location | A button can open any Instaform link page you choose; none is generated | ✗ Individual store pages are on its roadmap, per its blog post of October 21, 2025 |
| Map provider | Your own Google or Mapbox account | OpenStreetMap with no key, or your own Mapbox or Google key OpenStreetMap is the default; you choose one provider, not both |
| Remove the vendor's branding | From Starter | Not published |
| Price of the first paid plan | $19/mo (Starter) | $9.99/mo (Starter) $107/yr billed yearly, on its Shopify listing in US dollars. Its own site shows €9.99 a month |
| Locations on the first paid plan | 100 | 50 or unlimited Its Shopify listing and its own pricing section say up to 50; its FAQ says paid plans support unlimited locations |
Pricing side-by-side
Reviewed November 2026
Instaform
$0/mo
- Free plan
- Maps not included
Mapular
$0/mo
- Up to 5 locations
- Business hours, filters and geolocation
- English, German and Spanish
Instaform
$19/mo
- Starter plan
- 100 locations
- No Instaform logo on your map
Mapular
$9.99/mo
- $107/yr billed yearly
- Up to 50 locations on its listing and pricing section; unlimited in its FAQ
- Google Sheets sync and CSV import
- Filter by product availability
- 7-day free trial
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Mapular
$19.99/mo
- $216/yr billed yearly
- Up to 500 locations on its listing and pricing section; unlimited in its FAQ
- Analytics on searches, clicks and filters
- 7-day free trial
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Mapular
$44.99/mo
- $485/yr billed yearly
- Up to 5,000 locations on its listing and pricing section; unlimited in its FAQ
- Geocoding of up to 5,000 addresses
- Demand analytics and product filter tracking
- 7-day free trial
Prices in US dollars from its Shopify App Store listing, as published on November 9, 2026. Its own site shows the plans in euros: €9.99, €19.99 and €44.99 a month. Its listing and its own pricing section cap the plans at 5, 50, 500 and 5,000 locations, while its FAQ says paid plans support unlimited locations; both are shown.
Which should you choose?
Mapular for a Shopify locator with product filters. Instaform for your own forms on every location.
Mapular is a store locator app for Shopify, launched in June 2025: a free plan for up to 5 locations, OpenStreetMap with no key or your own Mapbox or Google key, filters for opening hours, services and product availability, Google Sheets sync, and built-in analytics from Advanced. If you sell on Shopify and want shoppers to find the stores that carry a product, it covers that well. If you want visitors to act on a location through your own forms, Instaform lets every location offer several of them, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.
Choose Instaform if:
- · Each location should offer your own forms, like Order, Book a table or Get a quote
- · Some branches need a different form, for example their own menu
- · You want orders and bookings in one inbox that shows which location each one came from
- · You want enquiries from a contact form to add the customer to your customer list
Choose Mapular if:
- · You sell on Shopify and want the locator inside your Shopify theme
- · Shoppers should find the nearest store that carries a specific product
- · You want to start free with up to 5 locations, on OpenStreetMap with no key
- · Your store list lives in Google Sheets and should sync from there
- · You want analytics on searches, clicks and filter use (Advanced and up)
Frequently asked questions
Mapular is a trademark of its respective owner. Instaform is not affiliated with Mapular.
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