MetaLocator sends one lead form to each location. Instaform lets each location offer several forms, like Order and Book a table.
MetaLocator is a store and dealer locator built around leads: a lead form on every location, each lead emailed to that location, and Salesforce and HubSpot on Scale. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.
At a glance
- MetaLocator emails each lead straight to the location it is for, keeps every lead in a Leads list, and sends leads to Salesforce and HubSpot on Scale.
- Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
- A MetaLocator locator has one lead form, opened from a contact button on each location, plus a call to action per result. On Instaform, each location gets several buttons that open your own forms: Order, Book, Get a quote or Contact.
- Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.
Join the waitlist and become a Founding Member
Be first in when we open. Founding Members get a $50 credit, a permanent badge, and priority onboarding.
Feature-by-feature
| Feature | Instaform | MetaLocator |
|---|---|---|
| Search by address, near me, radius | ✓ | ✓ Autocomplete from Growth, location detection by IP address or device, and a radius dropdown |
| Opening hours and Open now | ✓ | ✓ Hours with Open now, Closed, Opening soon and Closing soon labels. Open now filter: not published |
| Filters | ✓ | ✓ Category checkboxes on the search form |
| Directions | ✓ | ✓ Get Directions from the visitor's current location, in Google Maps |
| Its own shareable page for the map | ✓ | Not published It installs on your own site with one line of JavaScript |
| Several action buttons per location | ✓ | ✓ A call to action per result, and link fields shown as buttons, such as Schedule Appointment |
| Buttons open your own built-in forms (order, book, quote, contact) | ✓ | Partly One lead form per locator, opened from a contact button on each location, with each lead tied to its location. On its pricing page, lead capture and custom lead forms start on Growth |
| A different form per location | ✓ | ✗ One lead form per locator; no form per location is described |
| Responses saved with the location in a built-in inbox | ✓ | ✓ A Leads list, and each lead is emailed to its location. From Growth on its pricing page |
| A page per location | A button can open any Instaform link page you choose; none is generated | ✓ SEO Location Pages, each with a contact form. Its pricing page lists them as an add-on priced by its sales team; a help center guide says hosted SEO is included in Professional and higher accounts, a plan its pricing page does not list |
| Map provider | Your own Google or Mapbox account | Your own Google key, or MapTiler GL or Mapbox GL Its help center says Mapbox maps come with the subscription, and a 2022 article calls Mapbox the default. Its pricing table lists Google Maps under Enterprise |
| Remove the vendor's branding | From Starter | Enterprise White labeling removes MetaLocator branding from the map and emails. Its features page also says the locator shows no powered by logos |
| Price of the first paid plan | $19/mo (Starter) | $19/mo (Essential) $17/mo billed yearly |
| Locations on the first paid plan | 100 | 100 |
Pricing side-by-side
Reviewed November 2026
Instaform
$19/mo
- Starter plan
- 100 locations
- No Instaform logo on your map
MetaLocator
$19/mo
- $17/mo billed yearly
- 100 locations
- 5,000 page views and 100 geocodes
- Leads and autocomplete: from Growth
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
MetaLocator
$49/mo
- $41/mo billed yearly
- 10,000 locations
- 25,000 page views and 10,000 geocodes
- Lead capture, custom lead forms and autocomplete
- Sending one lead to several locations: from Growth on its pricing page; Enterprise and Lead Optimization in its help center
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
MetaLocator
$199/mo
- $167/mo billed yearly
- 100,000 locations
- 50,000 page views and 100,000 geocodes
- Leads sent to Salesforce and HubSpot
- Zapier, and location data from Google Drive, Airtable or Salesforce
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
MetaLocator
Not published
- Unlimited locations
- White labeling
- Heat maps and webhooks
- SEO Location Pages: an add-on priced by its sales team
Prices in US dollars as published on November 9, 2026. MetaLocator shows each plan billed monthly and, per month, billed yearly; both are listed. Extra users cost $19 each on Essential, Growth and Scale. Where its pricing page and help center differ, both are shown.
Which should you choose?
MetaLocator for one lead form sent to each location. Instaform for several of your own forms on every location.
MetaLocator is a store and dealer locator built around leads. Each locator has one lead form, opened from a contact button on every location; each lead is tied to its location, kept in a Leads list and emailed to that location, and from Scale it can go to Salesforce or HubSpot. It can also generate SEO location pages with a contact form on each, and every plan starts with a 30-day trial with no card. If one enquiry form per location is what you need, it covers that well. If you want visitors to order, book or ask for a quote at one location through different forms, Instaform lets every location offer several of your own forms, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.
Choose Instaform if:
- · Each location should offer your own forms, like Order, Book a table or Get a quote
- · Some branches need a different form, for example their own menu
- · You want orders and bookings in one inbox that shows which location each one came from
- · You want enquiries from a contact form to add the customer to your customer list
Choose MetaLocator if:
- · Each lead should be emailed straight to the location it is for, and kept in a Leads list
- · You want leads sent to Salesforce or HubSpot (Scale)
- · You want an SEO page for every location, each with its own contact form
- · You want to try it for 30 days without a card
- · You list a very large network: up to 100,000 locations on Scale
Frequently asked questions
MetaLocator is a trademark of its respective owner. Instaform is not affiliated with MetaLocator.
Ready to build forms that work for you?
Create your first form in minutes. Your submissions will thank you.