Stockist is a simple, low-cost locator. Instaform adds order and booking forms on every location.
Stockist is a store locator that works on Shopify and most website platforms, with unlimited search filters on every plan and search analytics. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.
At a glance
- Stockist offers unlimited search filters on every plan, search analytics, and a Google Sheets sync.
- Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
- Each Stockist store can show custom fields, including links with their own URL for each store, such as a booking link. On Instaform, each location also gets buttons that open your own forms: Order, Book, Get a quote or Contact.
- Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.
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Feature-by-feature
| Feature | Instaform | Stockist |
|---|---|---|
| Search by address, near me, radius | ✓ | ✓ Address suggestions as visitors type, their current location, and a radius the visitor can choose |
| Opening hours and Open now | ✓ | Partly Hours as a custom field. Open now label: not published |
| Filters | ✓ | ✓ Unlimited yes or no filters on every plan |
| Directions | ✓ | ✓ A Directions link to Google Maps |
| Its own shareable page for the map | ✓ | Partly Its Shopify app adds a Store Locator page to your shop; on other sites you paste its code into a page |
| Several action buttons per location | ✓ | Partly Link custom fields with their own URL for each store, such as a booking link, all linking out |
| Buttons open your own built-in forms (order, book, quote, contact) | ✓ | Not published |
| A different form per location | ✓ | ✗ Its per-store buttons are link fields; no built-in form is described |
| Responses saved with the location in a built-in inbox | ✓ | Not published |
| A page per location | A button can open any Instaform link page you choose; none is generated | Not published |
| Map provider | Your own Google or Mapbox account | Your own Google or Mapbox key |
| Remove the vendor's branding | From Starter | Every plan Removes the Stockist powered-by link |
| Price of the first paid plan | $19/mo (Starter) | $10/mo (Basic) $8/mo billed yearly, $96/yr |
| Locations on the first paid plan | 100 | 100 |
Pricing side-by-side
Reviewed November 2026
Instaform
$19/mo
- Starter plan
- 100 locations
- No Instaform logo on your map
Stockist
$10/mo
- $8/mo billed yearly, $96/yr
- 100 locations
- 1 display language
- Removing the powered-by link
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Stockist
$20/mo
- $16/mo billed yearly, $192/yr
- 500 locations
- 2 display languages
- Search analytics with heatmaps
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Stockist
$40/mo
- $32/mo billed yearly, $384/yr
- 2,000 locations
- 4 display languages
- Higher limits on request: up to 100,000 stores per map
Prices in US dollars as published on November 9, 2026. Billed-yearly prices are shown per month, as Stockist shows them, with the yearly total.
Which should you choose?
Stockist for a store locator with unlimited filters from $10/mo. Instaform for your own forms on every location.
Stockist is a store locator with plans from $10/mo, unlimited search filters, search analytics, a Google Sheets sync, and up to 100,000 stores per map by arrangement. Its Shopify app adds a Store Locator page to your shop, and its code works on most other website platforms. If your map mainly shows where to find your stores or stockists, it covers that well. If you want visitors to act on a location, Instaform lets every location offer several of your own forms, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.
Choose Instaform if:
- · Each location should offer your own forms, like Order, Book a table or Get a quote
- · Some branches need a different form, for example their own menu
- · You want orders and bookings in one inbox that shows which location each one came from
- · You want opening hours with Open now worked out for each visitor's time
- · You want enquiries from a contact form to add the customer to your customer list
Choose Stockist if:
- · You want an entry plan at $10/mo, or $8/mo billed yearly
- · You want unlimited search filters on every plan
- · You want a Shopify app rated 5.0 from 353 reviews on the Shopify App Store
- · You need more than 2,000 stores on one map: Stockist supports up to 100,000 by arrangement
- · You want search analytics with heatmaps and searches broken down by city and country
Frequently asked questions
Stockist is a trademark of its respective owner. Instaform is not affiliated with Stockist.
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