Storemapper lists your locations. Instaform also lets each one take orders and bookings through your own forms.
Storemapper is a dedicated store locator with products per store, a Google Business Profile import and an API. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.
At a glance
- Storemapper can link products to each store, sync them from Shopify, and import locations from Google Business Profile.
- Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
- Each Storemapper store can show a website link, custom fields and product buttons. On Instaform, each location also gets buttons that open your own forms: Order, Book, Get a quote or Contact.
- Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.
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Feature-by-feature
| Feature | Instaform | Storemapper |
|---|---|---|
| Search by address, near me, radius | ✓ | ✓ Google autocomplete, current location, and a radius selector up to 250 miles or km |
| Opening hours and Open now | ✓ | Partly Hours on Premium and Corporate. Open now label: not published |
| Filters | ✓ | ✓ 3 filter categories, as many tags as you need |
| Directions | ✓ | ✓ Directions from the visitor's current location |
| Its own shareable page for the map | ✓ | Not published |
| Several action buttons per location | ✓ | Partly A website link, up to 3 custom fields that accept HTML, and product buttons, all linking out |
| Buttons open your own built-in forms (order, book, quote, contact) | ✓ | Partly One leads form, on Corporate, shown only when a search finds no location |
| A different form per location | ✓ | ✗ One leads form for the whole account |
| Responses saved with the location in a built-in inbox | ✓ | Partly A Leads list in the dashboard for that one form |
| A page per location | A button can open any Instaform link page you choose; none is generated | Not published Its homepage mentions flexible location pages without describing a page per location |
| Map provider | Your own Google or Mapbox account | Your own Google or Mapbox key Its Shopify listing says no key is needed during the trial |
| Remove the vendor's branding | From Starter | Premium and Corporate |
| Price of the first paid plan | $19/mo (Starter) | $24.99/mo (Micro) $249/yr billed yearly |
| Locations on the first paid plan | 100 | 100 |
Pricing side-by-side
Reviewed November 2026
Instaform
$0/mo
- Free plan
- Maps not included
Storemapper
$0/mo
- Only on its Shopify app
- 1 location
Instaform
$19/mo
- Starter plan
- 100 locations
- No Instaform logo on your map
Storemapper
$24.99/mo
- $249/yr billed yearly
- 100 locations
- Removing Storemapper branding: from Premium
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Storemapper
$49.99/mo or $39.99/mo
- Its pricing card and Shopify listing: $49.99/mo or $499/yr
- Its comparison table and help center: $39.99/mo or $399/yr
- 1,000 locations
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Storemapper
$69.99/mo
- $699/yr billed yearly
- 10,000 locations
- Up to 5 users
- No Storemapper branding
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
Storemapper
$199.99/mo or $199/mo
- Monthly card: $199.99/mo. Yearly view and comparison table: $199/mo
- Yearly: $1,999/yr on its pricing page, $1,990/yr in its help center
- Unlimited locations
- Up to 10 users on its pricing page; as many as you need in its help center
- No Storemapper branding
- Leads form
Prices in US dollars as published on November 9, 2026. Where Storemapper's own pages show two prices for one plan, both are listed.
Which should you choose?
Storemapper for products and integrations. Instaform for your own forms on every location.
Storemapper is a dedicated store locator: products per store with Shopify sync, a Google Business Profile import, Google Drive sync, a Facebook page tab, an API, and plans up to unlimited locations. If your map mainly shows where to find you or your products, it covers that well. If you want visitors to act on a location, Instaform lets every location offer several of your own forms, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.
Choose Instaform if:
- · Each location should offer your own forms, like Order, Book a table or Get a quote
- · Some branches need a different form, for example their own menu
- · You want orders and bookings in one inbox that shows which location each one came from
- · You want enquiries from a contact form to add the customer to your customer list
Choose Storemapper if:
- · You sell products in stores and want to show them per store, synced from Shopify
- · Your locations live in Google Business Profile or a Google Drive sheet and should sync from there
- · You want the locator as a tab on your Facebook page
- · You need an API to manage locations from your own systems
- · You want search analytics with a heat map (Premium and Corporate, or as an add-on)
Frequently asked questions
Storemapper is a trademark of its respective owner. Instaform is not affiliated with Storemapper.
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