Instaform vs StoreRocket

StoreRocket has buttons and pages per location. On Instaform, the buttons can open your own order and booking forms.

StoreRocket is a store locator with buttons that can link to a different page for each location, a crawlable page per location, and a REST API on Business. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.

At a glance

  • StoreRocket can give each location its own crawlable page, and on Business adds a REST API, a Google Sheets sync and a leads form.
  • Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
  • Each StoreRocket button has a default link that you can change for any location. On Instaform, each location also gets buttons that open your own forms: Order, Book, Get a quote or Contact.
  • Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.
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Feature-by-feature

FeatureInstaformStoreRocket
Search by address, near me, radius
✓
✓
Address autocomplete, geolocation, radius search, and search by location name on Business
Opening hours and Open now
✓
✓
Hours with a live open or closed status, one open period per day. Open now filter: not published
Filters
✓
✓
Filters that show locations with all or any of the selected options
Directions
✓
✓
Directions that open in a maps app
Its own shareable page for the map
✓
✓
Its help center mentions a hosted page on StoreRocket that you can link to directly
Several action buttons per location
✓
✓
Buttons with a default link that you can change per location, opening in a new tab
Buttons open your own built-in forms (order, book, quote, contact)
✓
Partly
One leads form, on Business. Its help center says it appears only when a search finds nothing; its Shopify listing says "Lead capture on every location"
A different form per location
✓
✗
One leads form, set in its Leads settings; no form per location is described
Responses saved with the location in a built-in inbox
✓
Partly
A Leads list for that one form, with email alerts and a CSV export
A page per location
A button can open any Instaform link page you choose; none is generated
✓
A crawlable page with its own URL slug per location; plan not published
Map provider
Your own Google or Mapbox account
Your own Google or Mapbox key
Remove the vendor's branding
From Starter
Business
Removes the Powered by StoreRocket text
Price of the first paid plan
$19/mo (Starter)
$25/mo (Basic)
A Limited Offer price; its pricing page crosses out $39/mo
Locations on the first paid plan
100
100

Pricing side-by-side

Reviewed November 2026

Basic

Instaform

$19/mo

  • Starter plan
  • 100 locations
  • No Instaform logo on your map

StoreRocket

$25/mo

  • Limited Offer price, with $39/mo crossed out
  • Up to 100 locations
  • Removing StoreRocket branding: on Business
Pro

Instaform

$29/mo

  • Pro plan
  • 1,000 locations
  • No Instaform logo on your map
  • Your team edits the same locations

StoreRocket

$39/mo

  • Limited Offer price, with $59/mo crossed out
  • Up to 1,000 locations
  • Analytics with search heatmaps
Business

Instaform

$29/mo

  • Pro plan
  • 1,000 locations
  • No Instaform logo on your map
  • Your team edits the same locations

StoreRocket

$69/mo

  • Limited Offer price, with $99/mo crossed out
  • Its pricing page: up to 10,000 locations
  • Its Shopify listing: up to 20,000 locations
  • Its help center: unlimited locations
  • No StoreRocket branding
  • Leads form, REST API and Google Sheets sync
Over 20,000 locations

Instaform

$29/mo

  • Pro plan
  • 1,000 locations
  • No Instaform logo on your map
  • Your team edits the same locations

StoreRocket

Contact sales

  • StoreRocket lists no further plan; it asks networks this size to contact the company

Prices in US dollars as published on November 9, 2026. StoreRocket marks its prices as a Limited Offer; yearly billing is discounted, but the yearly price is not published. Where StoreRocket's own pages give different location limits for one plan, all are listed.

Which should you choose?

It depends on your needs

StoreRocket for buttons and pages per location. Instaform for your own forms on every location.

StoreRocket is a store locator with buttons that can link to a different page for each location, a crawlable page per location, filters, opening hours with a live open or closed status, and on Business a leads form, a REST API and a Google Sheets sync. If your locations should link to booking or shop pages you already have, or you want a page per location for search engines, it covers that well. If you want visitors to act on a location through your own forms, Instaform lets every location offer several of them, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.

Choose Instaform if:

  • · Each location should offer your own forms, like Order, Book a table or Get a quote
  • · Some branches need a different form, for example their own menu
  • · You want orders and bookings in one inbox that shows which location each one came from
  • · You want enquiries from a contact form to add the customer to your customer list

Choose StoreRocket if:

  • · You want a crawlable page for every location, generated from your locator
  • · Your buttons should link to a different booking or shop page for each location
  • · You need a REST API or a Google Sheets sync (Business)
  • · You want analytics with search heatmaps (Pro and Business)
  • · You want to collect the emails of visitors who find no location nearby (Business)

Frequently asked questions

Yes. StoreRocket lets you export your locations from its Locations page. Open the file as a spreadsheet, copy the rows and paste them into Instaform as a list. Each row becomes a location.
For the map, yes. It runs on your own Google or Mapbox account, so you keep control of the cost. Your locations work as a list right away, and you connect Google or Mapbox when you are ready for the map. StoreRocket also runs on your own Google Maps key or Mapbox access token.
On Instaform, yes. Every location gets its own buttons, like Order, Book, Get a quote or Contact, and each one opens one of your forms. You set the buttons once for the whole map and change them for any location. Orders and bookings arrive like any other response to that form, and your inbox and email alert show which location it came from. On StoreRocket, each button links to a page you choose, with a default link that you can change for any location.
No page is generated per location. A location button can open any Instaform link page you choose. StoreRocket can give each location its own crawlable page with a URL slug; its help center does not say which plan includes it.
All comparisons

StoreRocket is a trademark of its respective owner. Instaform is not affiliated with StoreRocket.

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