WP Store Locator is free on WordPress. Instaform puts the map on your website with one line of code and lets each location offer your own order and booking forms.
WP Store Locator is a free WordPress plugin with no published location limit, a map on OpenStreetMap with no API key, and a page for every location. With Instaform, every location can offer several of your own forms, like Order and Book a table, right on the map.
At a glance
- WP Store Locator is free on WordPress.org with no published location limit, runs on OpenStreetMap with no API key, and gives every location its own page with its own URL.
- Of the ten store locators we compared, Instaform is the only one where each location can offer several of your own forms, like Order and Book a table, and each branch can use a different one.
- In WP Store Locator, each location can show a URL and your own URL fields, and lead forms are announced for a Pro version that is not released yet. On Instaform, each location gets buttons that open your own forms: Order, Book, Get a quote or Contact.
- Orders and bookings arrive in your Instaform inbox like any other response, and your inbox and email alert show which location each one came from.
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Feature-by-feature
| Feature | Instaform | WP Store Locator |
|---|---|---|
| Search by address, near me, radius | ✓ | ✓ Search by address, postcode, city, state, country or store name, with autocomplete, the visitor location and a radius dropdown |
| Opening hours and Open now | ✓ | ✓ Structured hours with a live Open now or Closed badge. Open now filter: not published |
| Filters | ✓ | ✓ Category filters as a dropdown or checkboxes |
| Directions | ✓ | ✓ Directions to each location |
| Its own shareable page for the map | ✓ | Not published You place its block or shortcode on a page of your own WordPress site |
| Several action buttons per location | ✓ | Partly A URL per location and your own URL fields; a Book or Order style button is not published |
| Buttons open your own built-in forms (order, book, quote, contact) | ✓ | ✗ Lead forms are announced for its Pro version, which is not released yet |
| A different form per location | ✓ | ✗ No built-in form is described; lead forms are announced for the unreleased Pro |
| Responses saved with the location in a built-in inbox | ✓ | ✗ No built-in form is described, so no responses are stored |
| A page per location | A button can open any Instaform link page you choose; none is generated | ✓ Local Pages: a page for every location with its own URL, map, address, hours and directions |
| Map provider | Your own Google or Mapbox account | OpenStreetMap with no key, or Google, Mapbox or Stadia Maps on your own key Google needs two keys and a billing account |
| Remove the vendor's branding | From Starter | Not published |
| Price of the first paid plan | $19/mo (Starter) | $49 one-time (Personal bundle) The core plugin is free. Add-ons also sell singly, for $19 to $99 one-time |
| Locations on the first paid plan | 100 | No limit published Also on the free core plugin |
Pricing side-by-side
Reviewed November 2026
Instaform
$0/mo
- Free plan
- Maps not included
WP Store Locator
$0
- The core plugin, on WordPress.org
- No published location limit
- On your own WordPress site, 5.7 or higher, with PHP 7.4 or higher
Instaform
$19/mo
- Starter plan
- 100 locations
- No Instaform logo on your map
WP Store Locator
$49 one-time
- Add-on Bundle for 1 website
- CSV Manager, Search Widget and Statistics
- Lifetime updates and 12 months of support
- A free upgrade to its Pro version when it launches
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
WP Store Locator
$99 one-time
- Add-on Bundle for 5 websites
- CSV Manager, Search Widget and Statistics
- Lifetime updates and 12 months of support
- A free upgrade to its Pro version when it launches
Instaform
$29/mo
- Pro plan
- 1,000 locations
- No Instaform logo on your map
- Your team edits the same locations
WP Store Locator
$199 one-time
- Add-on Bundle for 20 websites
- CSV Manager, Search Widget and Statistics
- Lifetime updates and 12 months of support
- A free upgrade to its Pro version when it launches
Prices in US dollars as published on November 9, 2026. WP Store Locator add-ons are one-time payments, while Instaform plans are monthly. The core plugin is free, single add-ons cost $19 to $99 each, and the bundles come with a 30-day money-back guarantee.
Which should you choose?
WP Store Locator for a free locator on your own WordPress site. Instaform for your own forms on every location.
WP Store Locator is a free WordPress plugin with 40,000+ active installations on WordPress.org: no published location limit, search by address, postcode or store name, category filters, a live Open now or Closed badge, and a page for every location with its own URL. It runs on OpenStreetMap with no key, or on Google Maps, Mapbox or Stadia Maps with your own key, and its add-ons are one-time payments. If your site runs on WordPress, it does the store locator job well. If you want visitors to act on a location through your own forms, Instaform lets every location offer several of them, like Order and Book a table, and lets one branch point to a different form, for example its own menu. Orders and bookings arrive in your inbox with the location they came from.
Choose Instaform if:
- · Each location should offer your own forms, like Order, Book a table or Get a quote
- · Some branches need a different form, for example their own menu
- · You want orders and bookings in one inbox that shows which location each one came from
- · You want enquiries from a contact form to add the customer to your customer list
Choose WP Store Locator if:
- · Your site runs on WordPress and you want a free locator with no published location limit
- · You want the map on OpenStreetMap, with no API key and no Google account
- · Each location should get its own page, with its own URL, map, hours and directions
- · You prefer one-time add-on prices to a monthly plan
- · You want a widely used plugin: 40,000+ active installations and 4.8 out of 5 from 312 reviews on WordPress.org
Frequently asked questions
WP Store Locator is a trademark of its respective owner. Instaform is not affiliated with WP Store Locator.
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