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Not Hearing From Your Customers?
Customers have opinions about your business, but most won't share unless you make it easy. Missing feedback means missing opportunities to improve.
Easy Feedback Collection
Create simple feedback forms that encourage customers to share their thoughts. Get actionable insights to improve your business.
Key Benefits
Quick & Easy
Simple forms customers actually complete
Real-time Alerts
Get notified of negative feedback instantly
Trend Analysis
Track feedback trends over time
Follow-up Ready
Respond to feedback and close the loop
Example Form Fields
Common fields you might include in your feedback forms
Relevant Features
InstaForm features that make feedback forms even better
Feedback forms have a timing problem more than a design problem. Asked too early, the person has no opinion worth recording; asked too late, they have forgotten the detail that would have been useful. The best feedback arrives immediately after a specific event — a completed order, a resolved ticket, a finished session — and asks about that event rather than about the relationship in general.
This is why a single 'how are we doing?' form on a website collects so little. It has no trigger, so it catches only people motivated enough to seek it out, which skews heavily to the very happy and the very angry. Attaching a short form to the end of a real interaction fixes the sample far more effectively than any rewording.
Keep it to one rating and one open question. The rating gives you a series you can watch; the open box is where the actual information is. Resist adding a third question — every one you add reduces the number of people who answer the first two.
In Instaform feedback lands in a survey Cubby with the rating aggregated automatically and the comment attached to the Contact, so a dip in the average is one click away from the sentences that caused it. Feedback that cannot be traced back to a person is a statistic; feedback that can is a conversation you are able to have.
FAQ
- When should I ask for feedback?
- Immediately after a specific event — an order, a resolved ticket, a finished session — and ask about that event. An untriggered "how are we doing?" form mostly catches the very happy and the very angry.
- How many questions should a feedback form have?
- One rating and one open question. The rating gives you a trend; the open box carries the information. A third question reduces how many people answer the first two.
- Should feedback be anonymous?
- Anonymous raises response rates and lowers usefulness, because you cannot follow up. Identified feedback attached to a Contact lets you close the loop, which is usually worth more than the extra responses.
- How do I act on feedback at scale?
- Watch the aggregate for movement, then read the individual comments from the period where it moved. The average tells you when to look; the comments tell you what to do.
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Learn more →Ready to launch your feedback forms?
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